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Published on: April 18, 2008
Type of content: CASE STUDY
Format: Unknown
Length: 2 pages
Price: FREE

Overview:
Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. Employees at 22 locations serve the needs of residential, commercial, and industrial contractors. The company lacked a comprehensive CRM tool that would allow employees to keep a close eye on business relationships. Customer data resided with individuals in their heads, Rolodexes, and files. And while corporate systems collected and hosted critical client product-purchase history, account profiles and customer activity history was being lost. To address these challenges, managers selected Microsoft Dynamics™ CRM Online as the company's CRM solution.